Executive Creative Director | Senior Art Director | Educator
With an extensive career leading creative departments at Tier-1 agencies in Rio de Janeiro and São Paulo, I bring a multidisciplinary approach to communication that bridges Art Direction, Design, Fine Arts, and Strategic Leadership. Beyond the agency world, I am deeply committed to the future of the industry, serving as a Professor of Art Direction at Brazil's premier communication college, where I also coordinate the Junior Advertising Agency.
Currently, I lead Parangolé do Saber, a specialized consultancy focused on leadership development with a core emphasis on gender equality.
Agency Experience
Creative Director: DM9/DDB RJ
Previous Tenure: Ogilvy Rio, JWT Rio, DM9/DDB SP, and NBS Rio
Selected Client Portfolio
Consumer Goods & Beverages: Coca-Cola (Del Valle), Nestlé (Ice Cream), Souza Cruz (Free, Pall Mall, Hilton), BOB’s.
Automotive & Energy: FIAT, FORD, Shell do Brasil.
Technology & Pharma: IBM, GlaxoSmithKline Beecham (ENO, Sonrisal, Scott’s Emulsion, Phillips' Milk of Magnesia).
Retail & Finance: Ponto Frio, Rio Design Leblon, BarraShopping, Via Parque Shopping, Sul América Seguros.
Telecom & Media: Oi, Infoglobo, O Dia, Jornal do Brasil, Rio Sul Airlines.
Education: Universidade Estácio de Sá.
Location
Rio de Janeiro, Brazil.